Video ad agency · Gurugram & Melbourne

We make video ads that survive the first three seconds.

Most brands create and post, then wonder why nobody stayed. We shoot forty versions of one idea, put them all in front of a real audience, and only scale what refuses to be scrolled past.

Get started with your video campaign → See the work

1,200+Ads cut in-house

41Hooks tested per launch

9 daysBrief to first live cut

HOOK A

HOOK C · LIVE

47% HELD TO 30s

HOOK D

Trusted across 14 countries

The 3-second problem

Your ad isn't underperforming. It's being skipped.

Ninety-six percent of viewers are gone before a typical ad reaches its message. No media buyer fixes that. No budget fixes that. Only the first three seconds fix that — and you can't guess which three seconds work. You have to test them.

Get your hooks torn down

RETENTION — 30s PAID SOCIAL CUT● LIVE

What we do

Five services. All of them point at the same tape.

The work

Five brands, two countries, one habit.

Different industries, identical method: find the angle nobody was brave enough to lead with, then refuse to let go of it.

In numbers

What a year with us actually moves.

0Ads cut in-house

0Hooks tested per launch

0Client retention

0Countries the work runs in

How it works

One shoot day. Forty cuts. Weekly kills.

Amigo vs. the usual

Create and post? Neither.

The usual agency

Calendar filled a month ahead
Concept picked because the room liked it
One hero video, twelve months of hope
Reports reach, impressions, "engagement"
Fresh creative each quarter, fresh guess each quarter
Paid and organic run by teams who never speak

Amigo

Calendar filled by whatever survived last week
Concept picked because it held past 3s
Forty modular cuts, one of them prints money
Reports cost per qualified lead and revenue
The winning angle runs until performance says stop
Paid finds the message. Organic scales it free.

That's a wrap

Send us your last five ads.

We'll come back with a hook teardown, the three angles you're sitting on and haven't used, and an honest answer about whether you need us. Free, and slightly uncomfortable.

Get started with your video campaign → +61 488 839 439

GURUGRAM · MELBOURNE — WORKING ACROSS 14 COUNTRIES

Why us

We came from sales floors, not creative retreats.

Most agencies are creative shops that learned to say "performance". We're the other way round — a sales and marketing team that learned to shoot. That order changes everything about what we make and what we refuse to.

No gimmick

We don't sell you awards. We sell you a number that moved.

There's no framework with a trademark. No proprietary methodology with a pyramid diagram. No "brand ecosystem" workshop that ends in a PDF nobody opens twice.

What we have is a habit: shoot forty hooks, run them, kill thirty-nine, scale one. It's unglamorous, it's repeatable, and it's the only thing we've found that survives contact with a real market. If that sounds too simple to charge for, good — you'll know within ninety days whether it works, which is more than most agencies will offer you.

WHAT WE WON'T DO

Sell you reach

Impressions are not attention and attention is not revenue. If a report can't connect creative to cost per qualified conversation, it's decoration.

WHAT WE WON'T DO

Defend a favourite

Including our own. The hook we loved dies on Friday like every other one. Ego is the most expensive line item in advertising.

WHAT WE WON'T DO

Disappear for a quarter

The method needs us in your account weekly. If we're not in your business, we're guessing — and guessing is the one thing we charge nothing for.

AI excellence

We use AI where it's genuinely better, and nowhere else.

Generative tools made volume free. That means volume is worthless as a differentiator — everyone has forty concepts now. The scarce thing is knowing which one to bet on, and that was never a technology problem.

Concepts overnight

We visualise forty directions before a shoot exists, so the shoot day executes decisions instead of discovering them. Being wrong is free at this stage — so we're wrong a lot, on purpose.

Generate the generic, shoot the particular

Environments, B-roll, texture, transitions — generated, indistinguishable, near-zero cost. The face making the claim and the moment the plan goes wrong get a real camera. Every time we've generated that moment, retention told us within a day.

The judgement stays human

A model produces the most probable frame. The skip reflex is a pattern-matcher hunting for "seen this before". The better the model, the more reliably its output gets skipped. Only the audience knows what stops a thumb.

WHERE WE CAME FROM● 14 YRS

Before this

Sales floors, call centres, dialers

What that taught us

Objections are hook material

What we added

Cameras, editors, media buying

What we refuse

Reporting on impressions

Blended lead gen

Our ads team and our phone team are the same team.

In most companies the people buying attention and the people calling leads have different managers, different metrics, and never speak. The gap between them is where the budget quietly dies.

We run both. The rep knows which hook the lead watched, so the call opens on the same argument the ad made. The buyer hears the objections, so next month's hook answers the question the market was already asking. Median time to first human contact: under fifteen minutes.

Get started with your video campaign →

Ninety days

You'll know if it works before your contract renews.

That's the whole offer. No retainer purgatory, no brand journey. A number, and an honest read on it.

Get started with your video campaign →

Cast & crew

The people who read the numbers after the applause.

We'll tell you your favourite ad is the reason nobody's calling.

Amigo started because we were tired of watching good creative die of vagueness. Ads that looked expensive and sold nothing. Feeds full of posts nobody asked for. Brand decks with eleven values and zero point of view.

So we built the agency backwards. Instead of strategy → creative → media → report, we start at the report. What has to be true in ninety days? What's the one message that would change someone's mind? Then we make forty versions and let the audience pick.

We're part production studio, part growth team. We shoot the video, write the words, buy the media, read the dashboard, work the phones, and sit in the same call when the number is bad. There's no one to hand it over to. That's the whole design.

Two offices — Gurugram and Melbourne — running work for brands across Australia, India and twelve other places where a thumb moves the same way it does here.

We take a small number of brands at a time, because the method needs us in your account weekly, not quarterly.

The Amigo team — The whole room · shot on location, Uttarakhand

Hiring & otherwise

Want us in your corner?

Or want to be in the room? We're always short one person who can find the hook nobody else saw.

Get started with your video campaign → See open roles

Blog

Things we've learned buying attention for a living.

No thought leadership. No trend round-ups. Just what the retention curve told us, written down.

Enough reading

Send us your last five ads.

We'll tell you which three seconds are costing you the other twenty-seven.

Get started with your video campaign →

That's a wrap

Want this run on your account?

Get started with your video campaign → More writing

Careers

We hire people who'd rather be right on Friday than clever on Monday.

Every role below is in Gurugram. Small team, real accounts, no layer of people between you and the number you moved.

What it's like

Your work goes live in nine days, not next quarter.

There is no creative purgatory here. You will pitch a hook on Monday, shoot it on Wednesday, and watch strangers decide whether it was any good by Friday. Most of the time they'll say no. That's the job — and it's the fastest way to get good at this that we know of.

You'll also sit in on the sales calls. Everyone does, whatever their title. If you've never heard a real customer object to a real price, you're guessing about humans, and we'd rather you didn't.

Ship weekly

No work sits in a deck. If it's good, it's live by Friday. If it's bad, you'll know by Friday.

Own the number

You'll see what your work cost and what it returned. Nobody is shielded from that here, including us.

Kill your darlings publicly

Everyone's favourite dies eventually. Nobody takes it personally, because the data isn't a person.

Open roles

Five seats, one room.

Nothing fits but you think we're missing someone? Send us the ad you're proudest of and the number it did. That's the whole application.

Apply

Send us your best hook and its retention curve.

Not a cover letter. We'll read the number first anyway — save yourself the paragraph about being passionate.

hello@amigoaustralia.com

Contact

Tell us what's not working.

The more specific you are, the better the first call is. "We need more leads" gets a nice chat. "Our cost per lead doubled in May and we don't know why" gets a diagnosis.

Phone+61 488 839 439

Emailhello@amigoaustralia.com

Offices

Gurugram · Melbourne

Response time

Within 24 hours, by a human

Best first step

Send your last five ads

We'll return a hook teardown before you've signed anything.